Amazon.com Inc. is headed to Massachusetts for its second bookstore in the state and fifth store in the nation. Opening up at MarketStreet Lynnfield, the store launched on April 18th.
Amazon is a dominant force in online retail, and their expansion into the physical Amazon Books stores continues to hold that legacy as a strong company moving forward. The first Massachusetts bookstore opened at the end of February at the Legacy Place shopping center in Dedham. The three other Amazon Books locations reside in California, Washington, and Oregon.
Back in 2015, Amazon had opened the first Amazon Books in their hometown of Seattle, Washington.
WS Development, the retail development firm out of Chestnut Hill, developed the two Massachusetts locations: Legacy Place and MarketStreet. MarketStreet Lynnfield is also home to Lululemon, Pottery Barn, J. Crew, Sephora, Sweetgreen, Nike, and Williams-Sonoma.
The Business Journal had reported on the plans for this new branch back in January, highlighting the job opportunities. The inventory of the locations are based on “customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments.” said the company. Amazon is not looking to stop at a physical expansion, for they aim to grow their local presence through job openings. Technology positions specifically hold great weight for the company. Between January and February they had posted 82 open positions for the Greater Boston area with a total of 347 open positions in total.
Previously, The Business Journal said that Amazon was looking in Boston proper for 217,000 square feet worth of office space, and we actually reported on this ourselves back in February. Also, they have been temporarily leasing at WeWork’s Back Bay location: 31 St. James Ave. Their presence surely cannot be ignored in the Boston community with the expansion in retail, office, and online departments.
Amazon is definitely treating Boston well, for they also granted the city with access to their fastest delivery service, promising delivery within one hour. While this comes at a fee of $7.99 and an Amazon Prime Membership, this opportunity is huge for a constantly hustling and bustling city. Available from 8 a.m. to midnight every day of the week, any Prime Now product can be yours in 60 minutes.
Amazon does not plan to stop here. Already, they have launched locations for their next branches in California, New Jersey, New York, and Washington.