While watching Red Sox games at Fenway Park is always a good way to bond with friends and family on a nice, sunny day, many are now turning to this neighborhood for more than baseball. With the construction of more and more buildings that represent a variety of genres, Fenway creeps out of the ballpark setting onto the stage of modern entertainment.
Many booming restaurants, retail stores, and tech companies are choosing to situate themselves in Fenway, due to the increased popularity of the neighborhood. It may be true that Fenway is on the rise in demand, this part of Boston is often overlooked and shadowed by other highly populated corners of the city.
Patrick Renna, Wahlburgers CFO, comments that “The transformation going on in the Fenway has, in my mind, rivaled and maybe even succeeded what’s going on in the Seaport. We just aren’t getting the attention.”
Decades ago, Fenway was not seen as a highly coveted location for going out on a weekend other than select businesses. Now, many college students and other adults flock to the location to enjoy anything from Basho to Yard House to Tasty Burger. Many neighborhoods within Boston offer great food and entertainment but come at a price due to overcrowding and expense.
A large appeal to the Fenway community is the accessibility and surroundings it lives in. With the ballpark and proximity to Boston University, Kenmore Square, and Back Bay, tourists and locals alike have the chance to hit as many hot spots they can. As Fenway rises up as a fierce competitor in the market, more happening businesses will congregate to vie for a stake in this district.
Steve Samuels, the president of Samuels & Associates, led the vision for many of the Fenway projects. His position held immense influence on the contemporary buildings: Landmark Center, Van Ness, and Fenway Trilogy.
Samuels & Associates’ Vice President of Marketing and Merchandising, Sabrina Sandberg, explains that bringing in a melting pot of a range of restaurant and retail businesses ultimately benefits everyone. By increasing the demand of one, the others gain from the general development of the neighborhoods scale. Bordering on signs of gentrification, the Fenway area could welcome a plethora of modern changes.
“Not having to leave the neighborhood you work in is a very New York concept, but Boston is opening up to the idea. We’re getting there,” Sandberg explained.
As more residential and office buildings enter the region, many citizens are able to combine aspirations of work, home, and play. Convenience is a large factor in the success and demand of certain areas in any major city. S&A’s hand in creating that convenience can ultimately shift the purpose and perceived appeal of Fenway Park away from just a ballpark.